What is it, and who’s behind it?
If it’s name doesn’t give some indication, or if you haven’t seen the any of their ads in your Facebook feed, PureFlix is a family-friendly streaming service. They allow participants to stream their own movies and shows, and also a much larger selection of christian media. Their target audience includes both christians and the generally religious or socially conservative.
In their words according to PureFlix’s website, ” Pure Flix strives to be the most trusted family-friendly video-streaming source on the web. […] The Pure Flix team is made up of people just like you who are dedicated to this goal. We are constantly reviewing great quality content in order to continue to provide you with new titles. We believe that given a choice, people want to be able to stream wholesome, family-friendly titles that carry a great message.”
The CEO and founder of PureFlix David A.R. White, raised a Mennonite – according to a NY Times interview, is trying to create a collection and source of media that appeals to the largest set of “Christians” and beyond to positively impact those groups and society at large. In the same interview, David mentioned they wanted to expand to offer content that would appeal to people outside of their current target audience to get their other content more exposure.
And what do they really stand for?
After looking through interviews, references, and blogs, it’s hard to say. They obviously support the basic gospel, which may be all we ask of them, but I haven’t seen where they will actually go on the record to give a statement of beliefs.
Founder David A.R. White was saying in his interview that part of his inspiration for starting PureFlix was the division between the different denominations and the necessity to unite over the common ground that we do share. The most I can conclude is that he intends PureFlix to be as inclusive, and entertaining to everyone, as possible. Whether it will result in any compromise in the content remains to be seen; and we’ll have to keep watching to see what they do to try and reach this goal.